Finn Schubert

What do you believe happens to ideas?

A picture is worth a thousand words...

Or do ideas work like this?

An umbrella called "mental blocks"...

the trust thermocline

It’s the idea that for some products, irreversible consumer trust damage can happen far in advance of its impact.

Simple, Lovable, Complete

What would a “simple, lovable, complete” report look like?

administrative debt

In software engineering, technical debt is when you work quickly

Be ruthless in discerning what works for you

Now is a time to get deeper in our understanding

Good Strategy, Bad Strategy by Richard Rumelt

A good strategy defines a critical challenge. What is more,

Is my blue your blue?

Who knew an Ikea rug would spark such an existential

Take Emotion Seriously

When designing anything, even–especially–systems that feel like they are dry and neutral, we need to take emotion seriously. What does that look like?

a data system is a hypothesis about the world

A file system is an expression of how you see