Who sold us the idea that we need a tagline? Appreciated Fred Tally-Foos' piece niching down is bad and
Several Short Sentences About Writing by Verlyn Klinkenborg "There are innumerable ways to write badly. The usual way is making sentences that don’t say what you think they do."
Influence Is Your Superpower by Zoe Chance "In almost any negotiated agreement the key ingredients will be similar: dreams and data."